248% Sales Growth With Education-First Wellness Marketing
Clear explanations and trust signals rebuilt consumer confidence in a crowded supplement space.
About the Client
/
VitalWave
VitalWave sells science-backed daily supplements for energy and cognitive support. Despite having a great formulation, consumers didn’t understand what made them different.
Client
Industry
Supplements
Year
/2024
Services
"
“Our category needs clarity, and BoldX delivered clarity better than anyone.”
Tom Hanks, Owner at VitalWave
The Challenges
Lumora relied on broad, interest-based targeting that grouped hobbyists with actual skincare buyers. The brand also rotated creatives randomly, with product shots that lacked emotional cues or clear benefits. Their funnel had no structured retargeting layers, causing costly leaks.
On top of that, analytics were incomplete — missing events, duplicate conversions, and unclear attribution. As a result, decision-making was based on “spend more when sales look good,” rather than a measurable growth framework.
85%
Lower CAC
3.4x
ROAS across evergreen
32%
Rise in repeat purchase rate
Solution Approach
We built persona-based segmentation: ingredient-conscious buyers, minimalist-routine buyers, and sensitive-skin buyers. For each segment, we created creative angles focused on problem → transformation → proof, using UGC, dermatology messaging, and comparison visuals.
We rebuilt the funnel with structured retargeting buckets and frequency controls to prevent fatigue. Creative testing became systematic, with weekly winners, monthly refreshes, and clear rotation logic.
Tracking was reimplemented server-side, stabilizing attribution and enabling deeper analysis of AOV, retention, and LTV.
Results & Outlook
The transformation was substantial and exceeded projections:
$4.2M in online revenue within the first 14 months (up from $320K previous year).
380% increase in returning customers after implementing retention loops and personalized email flows.
210K new followers across Instagram & TikTok through consistent short-form content + UGC.
32% higher average order value (AOV) from strategic bundles and upgraded landing pages.
Retail expansion into 18 beauty stores across the region after strong online brand presence.
Featured in two major beauty publications for “fastest-growing indie skincare brand.
End Note
Monet transformed from a product-led brand into a performance-driven beauty business with sustainable long-term growth.
