3.4x Pipeline Growth With ICP-Aligned SaaS Demand
Refined messaging and persona-based targeting transformed erratic trial sign-ups into predictable revenue.
About the Client
/
FlowLogic
FlowLogic offers workflow automation for mid-sized teams. Their biggest issue was poor alignment between features and buyer pain points.
Client
Industry
SaaS
Year
/2023
Services
"
BoldX didn’t just grow trials — they grew qualified trials. Our sales team finally stopped chasing dead leads.
Sabit Rayhan, Head of Product at FlowLogic
The Challenges
Lumora relied on broad, interest-based targeting that grouped hobbyists with actual skincare buyers. The brand also rotated creatives randomly, with product shots that lacked emotional cues or clear benefits. Their funnel had no structured retargeting layers, causing costly leaks.
On top of that, analytics were incomplete — missing events, duplicate conversions, and unclear attribution. As a result, decision-making was based on “spend more when sales look good,” rather than a measurable growth framework.
20x
pipeline growth in 120 days
reduction in cost per qualified lead
32%
lift in trial-to-paid conversion
Solution Approach
We built persona-based segmentation: ingredient-conscious buyers, minimalist-routine buyers, and sensitive-skin buyers. For each segment, we created creative angles focused on problem → transformation → proof, using UGC, dermatology messaging, and comparison visuals.
We rebuilt the funnel with structured retargeting buckets and frequency controls to prevent fatigue. Creative testing became systematic, with weekly winners, monthly refreshes, and clear rotation logic.
Tracking was reimplemented server-side, stabilizing attribution and enabling deeper analysis of AOV, retention, and LTV.
Results & Outlook
The transformation was substantial and exceeded projections:
$4.2M in online revenue within the first 14 months (up from $320K previous year).
380% increase in returning customers after implementing retention loops and personalized email flows.
210K new followers across Instagram & TikTok through consistent short-form content + UGC.
32% higher average order value (AOV) from strategic bundles and upgraded landing pages.
Retail expansion into 18 beauty stores across the region after strong online brand presence.
Featured in two major beauty publications for “fastest-growing indie skincare brand.
End Note
Monet transformed from a product-led brand into a performance-driven beauty business with sustainable long-term growth.
