5.1x ROAS Through Scientific Messaging & High-Trust Creative
Turning a commodity product into a trusted oral-care brand through authority-driven storytelling.
About the Client
/
Orbital Labs
Orbital Labs Labs produces natural, enamel-safe toothpaste designed for daily whitening without sensitivity. Despite strong product formulation, they struggled to differentiate in a crowded market dominated by legacy brands.
Client
Industry
Oral Care / CPG
Year
/2024
Services
"
BoldX finally connected our message with the right people. We’ve never had such consistent revenue weeks.
Siam Fahmidur, Owner at Orbital Labs
The Challenges
Orbital Labs on broad, interest-based targeting that grouped hobbyists with actual skincare buyers. The brand also rotated creatives randomly, with product shots that lacked emotional cues or clear benefits. Their funnel had no structured retargeting layers, causing costly leaks.
On top of that, analytics were incomplete — missing events, duplicate conversions, and unclear attribution. As a result, decision-making was based on “spend more when sales look good,” rather than a measurable growth framework.
50%
More qualified leads
5.1x
ROAS (from 1.8x)
72%
increase in add-to-cart rate
Solution Approach
We built persona-based segmentation: ingredient-conscious buyers, minimalist-routine buyers, and sensitive-skin buyers. For each segment, we created creative angles focused on problem → transformation → proof, using UGC, dermatology messaging, and comparison visuals.
We rebuilt the funnel with structured retargeting buckets and frequency controls to prevent fatigue. Creative testing became systematic, with weekly winners, monthly refreshes, and clear rotation logic.
Tracking was reimplemented server-side, stabilizing attribution and enabling deeper analysis of AOV, retention, and LTV.
Results & Outlook
The transformation was substantial and exceeded projections:
$4.2M in online revenue within the first 14 months (up from $320K previous year).
380% increase in returning customers after implementing retention loops and personalized email flows.
210K new followers across Instagram & TikTok through consistent short-form content + UGC.
32% higher average order value (AOV) from strategic bundles and upgraded landing pages.
Retail expansion into 18 beauty stores across the region after strong online brand presence.
Featured in two major beauty publications for “fastest-growing indie skincare brand.
End Note
Monet transformed from a product-led brand into a performance-driven beauty business with sustainable long-term growth.
